10 Ways Big Data Can Drive Content Marketing Success


Ever wondered what’s all the buzz about Big Data these days? Did you know that Big Data can really change your content marketing game? To know how, let’s deep dive into the world of Big Data!

Big Data is the sheer enormity of information that users generate every second of every day, both online and offline. Big Data can be any type of data, including but not limited to sensor data, text, audio, video, images, clickstreams, GPS signals, transactional information, etc. An effective Big Data system is able to collect, analyse, and manage these data for insights that lead to better decisions and strategic business moves. It is also incredibly handy for content creation. Big data enables the manipulation of information to uncover a variety of social dynamics, the possibilities to which are endless. Here are some interesting facts on Big Data that can make you a successful content marketer:

1. Analyse your Business Goals:

The very first step towards a good content marketing strategy is to understand your business goals well and Big Data is here to guide you through the same. By accessing and exporting information from big data, you can efficiently sift through the data that will expose the patterns necessary for improving your business. Big data will reveal the loopholes in your business plan and help you anticipate the future of your marketing strategy.

2. Know Your Audience:

It is a well-known fact that marketing your content well can directly influence the target audience and this is only possible if one knows their audience well. This practice promises a greater return on your investment. Big data has drastically changed the extent to which marketers are able to analyse their audience. Large amounts of data assist in divulging trends in human behaviour. With an increased understanding of their characteristics, marketers can better strategize methods for reaching and influencing their target audience.

Go ahead and use heaps of analytics to learn more about your target buyers than you’ve ever known before!

3. Create Influencing Content:

Tailor your content in meaningful ways to meet the needs, wants and desires of your target audience. Big data assists content marketers in creating more customer-focused content, which results in higher response rates and traffic. All you need to do is to measure the engagement rates, click-through rates and website visits. By analysing the success of different types of content that you share, you’ll know which one works best for your specific audience. You’ll also know what needs improvement and where to implement some radical changes.

Additionally, Big Data helps you to analyse the topics and trends that are currently popular among your target audience by detecting popular topics, trends, best influencers and latest news and events. Global marketers can use Google Trends to assess the popularity of certain topics across countries, languages, or to stay informed on what topics are cool, hip, top-of-mind or relevant to their buyers. So, now you know what to write about and how to turn this information into a quality piece of content.

4. Spread The Word:

A major goal of content marketing is to gain visibility and grow your business. Many organisations employ various content marketing tactics to build a thought leadership strategy aimed at getting more people to talk about their offerings. If you have a goal to increase awareness through content marketing, then Big Data can help you to track some important metrics like website traffic, branded search, social media following, shares and mentions, number of influencer mentions, number of back-links you are receiving from your content efforts, where your traffic is coming from and your overall visibility.

There are several free tools available to help you track and monitor your progress against these metrics, including Google Analytics, Google Alerts, HootSuite, and others.

5. Track Conversion Rate:

One of the main targets concerning content marketing is to “convert”. Big Data is quite valuable in improving the conversion rate by identifying the type of content that’s the best fit for conversions in various ways, like, drafting a customer’s visit on the website, applying information just as how long customers stay within the purchasing cycle, and at what period the conversion occurs.

Such an analysis would expose the behaviour of customers and also give leads that convert them from website visitors to customers. Most of this data can be uncovered using your website analytics tools and marketing automation or email marketing platforms.

6. Retain Customers:

The association amid retention and content is much important for any content marketing strategy, content must be coherent for retaining customers. But, checking out which type of content would retain customers is not an easy approach. And here, big data can help us in delivering the necessary information. Calibrating customers’ metrics like click-through rates, users’-timing consumed at site, number of returning customers and subscribers, using data can actually help in exploring the entire craving of customers at business sites. Also, by dividing customers into faithful and unsatisfied segments based on big data interference, one can personalize and expedite content marketing among various groups of customers.

7. Measure Ad Performance:

Sponsored ads have the potential to skyrocket your content marketing strategy, but only if you know how to use them. Big Data helps you pick and choose from dozens of types of sponsored ads along with many different designs and options. It also helps you to measure ad performance, test different ads and compare the results. Based on the data you collect, you’ll know which ads bring you the results you want. Now, you’ll be able to reshape your ads strategy and use only the content that pushes the right buttons.

8. Interact To Attract:

We’re all aware of the power of social media and how it can boost our content marketing strategy. But, just like with every other segment of your marketing plan, you need to know how to use social media properly. Big Data will analyse everything that you and your followers do on social media, from likes, shares, and followers’ base to messages. For every post, video, story, or message that you send, you’ll know how your target audience reacted. You’ll know what works and what fails to accomplish the result you’ve expected.

You’ll also be able to track your competitors and what they’re doing on social media. Cross-comparing your social media strategy with that of your strongest competitors will give you the information you need to stand shoulder to shoulder with them and to beat them.

9. Reframe the CTAs:

A powerful CTA is one of the marketers’ favourite tools and helpful additions to great content marketing strategy. There’s always room for improvement, especially when it comes to creating, designing, and publishing CTAs.

Big Data can help you learn about your current CTAs, test various versions and finally to improve upon them. Placing the right CTAs at the right place can work wonders for your marketing goals and that’s why it’s important to learn as much as you can about it.

10. Customise Content based on Customer Journey:

What happens from the moment a member of your target audience first learns about your brand to the moment they become a customer? They go through different stages of the customer journey.

For each stage to run smoothly, you should use Big Data and learn about the content that works best for each stage. Big Data will help you analyse your customers’ journey and learn about its shortcomings and how to fix them. You’ll know exactly what type of content to use for each stage.

So, what are you waiting for? Take the Big Data approach to content marketing and reach the next level of success!

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