Your perfect guide to design an ‘Inch-Perfect’ Infographic 5 Elements of a perfect infographic

PrevNext

Is marketing all about grabbing the attention of your customer? YES. Varying from different mediums of marketing, mediums of capturing consciousness of your customers/clients is what communication works on. It is not only about spoken word. It is a larger gamut, focussed more on visuals in today’s scrolling technological world.

And even so, visuals put an image of a hoarding, poster, presentation or an infographic in our minds, do we prefer putting whatever whenever on a visual? Absolutely Not.

The mantra to make that perfect visual is to ‘Plan & Start’

Deliberating on infographics for our social media & ad army, and because IGs are fun, engaging, super easy to share and a visual link to learning, for businesses, here’s a perfect guide to design an ‘Inch-Perfect’ Infographic

  1. Message:
    An infographic is a world of languages. A fixed space needs to be filled (not completely) with the right copy, concise information with a convincing storyline and not at all repetitive. Imagine viewing some words formulated in a sentence but not making any sense. Annoying, right? Get on with a compelling title and bring out that chronicler in you!
  2. Imagery:
    Do you want to use animation or that stock photo or simply some geometrical shape that would make your infographic look great?
    The images should be at par with the content that has been formulated.
    You might also not necessarily need a sketch or stock photo, but you would definitely want that breathing space with that brush stroke or circle. Neither too vacant nor too full.
  3. Colour Palette:
    No, you don’t have to make a rainbow everywhere. The infographic background and the white space needs to be filled with colors that align with each other and also your content. There is a reason why colors also have families and they are associated with some natural & factual phenomena. Choose your colors wisely and make that creative stand & grab eyes.
  4. Placement:
    Now that we the pieces of the puzzle, just have the know-how to set them the right way. Placement includes hierarchy of the text and the alignment of every tiny detail in the infographic. Alignment, hierarchy and placement would make the infographic design aesthetically appealing and out-and-out perfect.
  5. Tone:
    The tone of your infographic should match the mood of the information you’re sharing. If you’re working on a project that’s intended to be serious, you would not want to be adding puns, cheeky one-liners or humour in every line of the text. You know nobody will take it seriously.

Tadaa!
You have got yourself an infographic which is a world full of languages in itself. You are set to make that campaign run!

About The Author
Share On
Share on facebook
Share on google
Share on twitter
Share on linkedin
Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Branding and Graphic Designing

Imagine Batman without his call sign. How would he know when he’s needed? Everyone, even superheroes, need branding. We ideate and create a story, a language, a brand which is always available, always in resonance and always in style, so that people in need of your superpowers always know what you do and how you do it!

• Consumer Branding
• Corporate Branding
• Event Design
• Brand Documentation/Manuals
• Brand & Content architecture

Social Media Management

Imagine not having a rock in the neolithic age. Why pulverise your prey with your bare hands instead of clubbing it to kingdom come? Not
having a strong and loud presence on social media in the age defined by social media is kind of the same. We will help you in reaching out
to your audience to ensure that all the tools available with you are optimally utilised and are constantly in the spotlight. Social media is the
language of this era and we know how to speak it fluently. Comprende?

• Communication Strategy
• Campaign Management
• Online Reputation Management
• Content Marketing

Digital Marketing

When the world is madly spinning on towards the digital age, not utilizing the arsenal available at your disposal is an absolute travesty. Imagine being…Arsenal. With your vision for your brand as our driving force, we will integrate design & storytelling to ensure you don’t miss out on opportunities over the digital space. Also, it’s cool and totally worth a shot.

• Digital Branding
• Concept Creation
• Campaign Management
• Search Engine Optimisation
• Search Engine Marketing
• Online Reputation Management
• Email Marketing/ Mobile Marketing

Multimedia promotion

Whether India, America or Great Britain have enough talent or not, we know we have enough to diversify into creativity across platforms. You think simple campaigns are too mainstream? We agree with you. Imagine just playing with one toy throughout your childhood. That’s bonkers! Why not play with every toy that you have and also borrow a few others? Content needs to be consumable, however it may be presented. Let us make it consumable and edible at the same time.

• Interactive eBooks
• Animated Shorts
• Video Shorts
• Jingles

Mobile App Development

Nowadays, the phone is mightier than the sword. Imagine entering people’s lives without them getting a sniff of it. No, we’re not talking about breaking and entering. We don’t particularly recommend that. We’re talking about a mobile app. Let the app be funky, vibrant, easy to use and technology-driven. In short, let the app be made by us. Only if you want, that is.

Content Development

Content matters. Though what you say is extremely important, how you say it is what matters more. Imagine if George R. R. Martin or J.K. Rowling had all the characters and stories in their heads but didn’t know how to weave their stories. Give us the outline and leave the weaving to us. We’ll do the research, we’ll do the writing, we’ll burn the midnight oil and you sit back and reap the rewards. Just be sure to give us a portion of those royalties!

• Press Releases
• Blog Writing
• Web Content
• Technical Content Writing
• Newsletter Writing
• Case Studies

Website Design & Development

Having a website is like having an identity. You have made great strides to be where you are but what is the point if no one knows who you really are? Imagine being a poet for the ages who signs off as ‘Anonymous’. That’s almost criminal. Show the world what you can do. Let us show them that your story is what defines you and that you are anything but anonymous.

• E-Commerce Website
• Blogging Website
• Corporate Website
• Business Website