Is marketing all about grabbing the attention of your customer? YES. Varying from different mediums of marketing, mediums of capturing consciousness of your customers/clients is what communication works on. It is not only about spoken word. It is a larger gamut, focussed more on visuals in today’s scrolling technological world.
And even so, visuals put an image of a hoarding, poster, presentation or an infographic in our minds, do we prefer putting whatever whenever on a visual? Absolutely Not.
The mantra to make that perfect visual is to ‘Plan & Start’
Deliberating on infographics for our social media & ad army, and because IGs are fun, engaging, super easy to share and a visual link to learning, for businesses, here’s a perfect guide to design an ‘Inch-Perfect’ Infographic
An infographic is a world of languages. A fixed space needs to be filled (not completely) with the right copy, concise information with a convincing storyline and not at all repetitive. Imagine viewing some words formulated in a sentence but not making any sense. Annoying, right? Get on with a compelling title and bring out that chronicler in you!
Do you want to use animation or that stock photo or simply some geometrical shape that would make your infographic look great?
The images should be at par with the content that has been formulated.
You might also not necessarily need a sketch or stock photo, but you would definitely want that breathing space with that brush stroke or circle. Neither too vacant nor too full.
- Colour Palette:
No, you don’t have to make a rainbow everywhere. The infographic background and the white space needs to be filled with colors that align with each other and also your content. There is a reason why colors also have families and they are associated with some natural & factual phenomena. Choose your colors wisely and make that creative stand & grab eyes.
Now that we the pieces of the puzzle, just have the know-how to set them the right way. Placement includes hierarchy of the text and the alignment of every tiny detail in the infographic. Alignment, hierarchy and placement would make the infographic design aesthetically appealing and out-and-out perfect.
The tone of your infographic should match the mood of the information you’re sharing. If you’re working on a project that’s intended to be serious, you would not want to be adding puns, cheeky one-liners or humour in every line of the text. You know nobody will take it seriously.
You have got yourself an infographic which is a world full of languages in itself. You are set to make that campaign run!